5 Creative ways to use Periscope for Business
Periscope is all the rage right now, and if you’re looking for ways to use Periscope for business then you are ahead of the game. Haven’t heard about Periscope yet? It’s a live broadcasting app owned by Twitter. Essentially, you can live stream from anywhere so long as you have an internet connection, and you can notify your Twitter followers that you’re live. In your title, you can use hashtags that can be found via Twitter, and viewers and followers are able to share your broadcast to their followers on Twitter, Facebook, and to their own Periscope followers as well. Viewers can tap the screen to give hearts during the broadcast to show they’re enjoying the content, and viewers can interact with the broadcaster by commenting and asking questions. Viewers can even interact with each other, so you can see how this can be a very powerful medium for interaction on all levels.
Periscope first launched to iOS users in March, then for Android users in May, and since then (or at least since August of 2015) they’ve signed up over 10 million users, and have 2 million users actively using the app on a daily basis. As you can imagine, there is an exponential amount of ways you can use Periscope for business, and if you don’t see the possibilities yet, I’m happy to share a few ideas with you.
Ways to use Periscope for business #1:
Feature New Products and Services: here are just a few ideas
- Realtors: walk viewers through a new home you’re listing
- Restaurant owners: show the new restaurant, or new menu items, interview the chef, talk about interesting ingredients or the inventive ways the food was prepared
- Boutique owners: show new clothing that has come in, talk about how the clothing can be worn or how the items can be styled
- Jewelry makers: reveal new designs, talk about the quality of the piece and what raw materials/gems/jewels make up the collection
- For those that sell services, you can give viewers tips or advice related to your field of expertise
- For food bloggers, you can walk your viewers through a new recipe that you’ve come up with, or give them a “sneak peek” at a new restaurant by broadcasting from there
The possibilities are endless.
Ways to use Periscope for business #2:
Provide Live Customer Service, or do live demos: if you’re getting the same questions over and over, you can mention across social media platforms (and notify your email list) you’ll be going on Periscope to address the most common questions, and encourage your followers to jump on to hear your answers and ask their own questions as well. This is a great way to interact with your clients because they’ll be able to see the human side of your business. On a side note, it could open the doors to negative feedback or trolls, so be prepared to address those comments as well.
If you have a complicated product or one that can benefit from a live demo, this social medium is a great way to do just that as there’s no time limit for the broadcasts. Make sure to do your “scope” on landscape mode or tilt your phone horizontally so you can then save the broadcast to your phone, edit the scope with a video editing app, and then upload it to YouTube or your website and use that video for future purposes.
Ways to use Periscope for business #3:
Updates on your company: you can discuss upcoming sales, tell people about any upcoming classes you may be doing, notify them if you’re speaking at an upcoming event, mention any events you may be hosting at your business, show them a behind the scenes of how your business operates, etc.
Ways to use Periscope for business #4:
It can replace other forms of marketing, or it could be added to your current marketing: you can run a contest right on the “scope”, you can give your viewers a coupon code they can use for their next purchase, and one of the best things you can do as I mentioned earlier is re-purpose your scope. It can be turned into a blog post or newsletter by transcribing it, and you can also save the scope to your phone, edit it with a program like iMovie, then use it on other social media sites. You can upload it directly to your Facebook page, upload it to YouTube, use it on your website, include it in a newsletter, etc.
Ways to use Periscope for business #5:
Use it to poll your clients or followers: this can be a fun and interactive way to get a better understanding of what your clients/followers need, want, or would like to see, depending on your business. You can come up with questions beforehand, or just get on and let them know you’d like to hear from them and ask them what they’d like to see more of, what they’d want to buy more of, etc. Make sure to be prepared beforehand, and make sure to save the video to your camera roll so you can go back later and see all of the comments in case you missed a few.
Those are just a few ways you can use Periscope for business, I hope these ideas have been helpful or have at least sparked some ideas of your own. I’m curious to hear from you guys as to whether or not you’ve heard of Periscope and if so, whether you’ve used it for your business or blog (or do you just jump on to see what other people are doing). I’ve gotten some really great advice and tips from people who scope on a daily basis, I think it’s incredibly valuable and I have a feeling it will be even more popular in 2016. Click Here to get my FREE Periscope Checklist + Periscope Tips that will help you understand how to better use Periscope and gain followers.
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